Retail Rollout, Dubai

The brief

Scope, timeline and the hard part

The story

How it went

The brief

Scope, timeline and the hard part

UAE · 14 stores

01ScopePrivate-label leather goods and baskets for 14 stores, brass display fixtures, launch volume 6,200 units.
02TimelinePilot store in 9 weeks; full rollout across 5 months on a rolling production calendar.
03The hard partFourteen delivery addresses — solved by consolidating to the client’s Jebel Ali 3PL and distributing locally.
04LessonPrivate-label at rollout scale needs the label supply chain (woven labels, hangtags) locked before production, not during.

The story

How it went

Every unit carried the client’s brand — applied in the workshops in Fes — and the reorder cycle now runs quarterly against master specs. This project is the template for our Programme tier: annual pricing, reserved capacity, one account desk.

A similar project in mind?

Tell the trade desk the type and scale — the first specification is free.

Request a quote →

For professionals

Whatever you build, buy or specify — Morocco works for you

Six professions, one partner: workshop-direct pricing, samples before production and your own project manager on the ground in Morocco — negotiating, inspecting and reporting so you never manage a workshop from abroad.

48 hitemised quote
10 dayssample box on your desk
0%duty into the EU under EUR.1
1project manager in Fes
34containers shipped

01 Interior designers Client approval in your hands

Spec-grade material library, Pantone & RAL matching — a physical sample box on your desk, not a render on a screen.

Up to 12 swatches picked to your scheme
Line-by-line spec sheet, sizes in inches
Photo approval before anything ships

SAMPLES IN 10 DAYSDesigners desk → 02 Architects Drawings in, shop drawings out

Zellige layouts to your dimensions, CAD support and written tolerances — the whole schedule priced as one brief.

Shop drawings returned in 5 working days
Tolerances stated in inches, in writing
Mock-up panel signed off before production

40+ GLAZE CODESArchitects desk → 03 Construction companies Materials that land on schedule

Site-phased deliveries, export crating, fumigation and papers handled — the site never waits on Morocco.

Crates labelled and manifested by zone
10% overage held from the same firing batch
Fumigation, EUR.1 and packing list included

EU IN 3-DAY SAILINGContractors desk → 04 Traders & importers Margin built at the source

Mixed containers across workshops, annual pricing locked per SKU — and 0% duty into the EU under EUR.1.

One container, many workshops, one invoice
Annual price lock per SKU from year two
Loading photos before the doors close

34 CONTAINERS SHIPPEDImporters desk → 05 Hotels & riads A whole property, one brief

Fit-outs specified room by room across every craft — one quote, one container, one contact to delivery.

Room-by-room schedule, priced per key
Contract-grade specs and repeat runs held
Phased to your opening date

57 PROJECTS DELIVEREDHospitality desk → 06 Retailers & e-commerce Your brand, our workshops

Private-label leather, baskets and décor from 50 units — labels and cartons applied at the bench, retail-ready.

Your label stitched or stamped at the bench
Barcoded cartons, retail-ready packing
Colourways matched to your seasonal palette

MOQ FROM 50 UNITSPrivate label desk →

Also behind these doors: landscape designers · restaurant groups · developers · event & set designers · museums & cultural institutions

Open a trade request → Talk to your project manager

A similar project in mind?

Tell the trade desk the project type and scale. The first specification is drafted free.

Request a quote

Touch the materials before you commit

Zellige glazes, cedar, brass finishes, leather and textile swatches. $49 a box, shipped DHL in ten days, credited in full against your first order.

Order a sample box