Home — Why Morocco
The sourcing case
The commercial case, not the postcard
Morocco is not the cheapest origin. It wins on a different equation: duty-free access, short freight, living craft skill and customisation no volume factory will touch.
Four advantages
Why buyers move sourcing here
The argument as a procurement manager would score it.
- 01EUR.1 = 0% duty to the EUThe association agreement removes tariffs on Moroccan-origin goods — a structural margin advantage over Asian origins.
- 02Casablanca–Europe in 3 daysSea freight measured in days, not weeks. Restocks and corrections happen inside a season.
- 03Living craft, not heritage theatreZellige, tanning and joinery are working industries here with real depth of skilled labour.
- 04Custom is normalWorkshops are built around made-to-order. A custom glaze or size is a conversation, not a 10,000-unit MOQ.
Honest limits
And what Morocco is not
It is not a place for injection-moulded consistency: handwork carries tolerance, and buyers who need machine sameness should buy machine-made. It is not the cheapest unit price on a spreadsheet that ignores duty and freight. And it is not fast for a first order — the sampling stage takes the weeks it takes, because that stage is what makes everything after it reliable.
Buyers who price the landed, duty-paid, corrected-for-quality cost are the ones who come back for a second container. That is the comparison we invite.
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Ready to price your project?
Send drawings or a rough list and the trade desk comes back itemised within 48 hours.
For professionals
Whatever you build, buy or specify
Six professions, one partner: workshop-direct pricing, samples before production, and a project manager on the ground in Morocco.
Interior designers
Up to 12 swatches, Pantone and RAL matching, a line-by-line spec sheet your client can sign.
Open the desk 40+ glaze codesArchitects
Setting-out drawings from your elevations in five working days, with tolerances in writing.
Open the desk EU in a 3-day sailingConstruction companies
Crates labelled by zone, overage held from the same firing batch, papers issued with the load.
Open the desk 34 containers shippedTraders & importers
Mixed containers across a dozen workshops, one invoice, annual price lock per SKU from year two.
Open the desk 57 projects deliveredHotels & riads
A room-by-room schedule priced per key, phased to your opening date, mock-up room first.
Open the desk MOQ from 50 unitsRetailers & e-commerce
Private label applied at the bench, barcoded retail-ready cartons, colourways to your season.
Open the deskAlso behind these doors: landscape designers, restaurant groups, developers, event and set designers, museums and cultural institutions.